ChatGPT Ads are advertisements that can appear within the ChatGPT environment, shown separately from the AI's response and based on their relevance to the user's conversation.
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ChatGPT Ads Management
Advertising in a new environment of search, comparison, and decision-making.
At DontMatter, we handle the strategy, setup, and management of ChatGPT Ads campaigns, organizing objectives, audiences, context targeting, creatives, and landing pages around real business goals.
Our approach isn't just about having a presence in a new advertising channel. We study when and in what context it makes sense for a brand to appear, which message best matches the user's intent, and how the campaign connects to the overall performance marketing framework.
At the same time, we set up measurement through Ads Manager, conversion tracking, and, where needed, through the OpenAI Pixel and Conversions API, so evaluation isn't limited to impressions and clicks but connects to leads, registrations, purchases, and other actions of real value.
What’s included
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Strategy & Objective Definition
We define the campaign's goal, the audience, the offer, and the core KPIs before launching any advertising activity. We choose the right approach between reach, traffic, or conversion-focused campaigns, based on the business's real goal. Ads Manager currently supports CPM, CPC, and conversion-optimized CPC objectives.
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Audience & Context Planning
We organize the audiences and conversation contexts where it makes sense for the brand to appear. Context hints work differently from traditional exact-match keywords: they describe topics, intents, and types of conversations that help the system understand when an ad is relevant.
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Campaign Setup & Creative Direction
We handle the structure of campaigns and ad groups, as well as the creation of headlines, descriptions, visual assets, and landing-page strategy. Every ad is created to be clear, relevant to the conversation, and consistent with the brand's identity.
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Conversion Tracking & Measurement
We organize the measurement of the most important actions after the click, from lead submissions and registrations to purchases. Depending on the project, implementation can include OpenAI Pixel, Conversions API, UTMs, and integration with the existing analytics setup.
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Ongoing Testing & Optimization
We monitor campaign performance and test different contexts, audiences, creatives, landing pages, and bidding approaches. The strategy evolves based on real data, not simply because a new advertising channel is "trending."
Advertising within the conversation
ChatGPT Ads creates a different kind of visibility, where the user isn't just running a search — they're already in an active conversation. That's why the strategy needs to be based on context, intent, and the moment it genuinely makes sense for a brand to appear.
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Objectives
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Conversation
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Guesswork
Context instead of just keywords
Targeting isn't based solely on traditional search terms. We study the topics, interests, and conversation contexts that are genuinely relevant to the product or service, so the brand's presence is as relevant as possible to the user's intent.
From visibility to results
Every campaign is organized around real business goals, not just impressions or clicks. We track performance, conversions, and post-visit behavior, so the strategy evolves based on data and continuous optimization.
FAQs
We handle the strategy, campaign setup, targeting, creative direction, tracking, and ongoing monitoring and optimization of campaigns.
They can be of interest to brands that want to reach users at the exact moment they're exploring options, comparing services, or looking for information related to a purchase or decision.
No. Google Ads relies heavily on search and specific advertising placements, while ChatGPT Ads operates within a conversational environment. This requires a different approach to targeting and creative.
Yes. ChatGPT Ads can work as a complement to other paid channels, as part of a broader performance marketing strategy.
Evaluation is based on the campaign's KPIs, such as clicks, conversions, leads, or other actions that carry real value for the business.
Ideally, yes. The message should be short, clear, and relevant to the context in which it appears, rather than simply reusing the same creative from other advertising channels.
Yes, but in most cases it's more effective to consider it as part of an overall digital marketing mix, giving a clearer picture of performance across different channels.
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